Rosalía and Salsa Espinaler bring the Spanish aperitif to the world
International artist Rosalía, recently featured on the cover of Vogue, has shared a piece of Spanish gastronomic culture with the world through the magazine’s YouTube channel. In the video, she prepares a traditional Spanish omelette and shows how she enjoys the authentic Spanish aperitif in her hometown, proving that tradition and talent go hand in hand.
During this very special moment, one key detail did not go unnoticed: the iconic Salsa Espinaler, served alongside our Stuffed Olives, a symbol of a tradition that connects generations and crosses borders. When tradition, quality, and talent come together, the aperitif speaks for itself.
Salsa Espinaler: an icon of the aperitif and vermouth culture
Talking about the Spanish aperitif means talking about vermouth, premium seafood preserves, and products meant to be shared with friends and family. Since 1896, at Espinaler 1896 we have worked to preserve that unique time of day when gathering around the table becomes a true ritual.
Our Salsa Espinaler, created in 1952 in the historic tavern in Vilassar de Mar, is much more than a sauce: it is a symbol of Spanish culinary identity. Its unmistakable flavor enhances seafood preserves, olives, potato chips, and shellfish, becoming part of millions of shared moments in homes, bars, and restaurants.
Rosalía’s appearance on an international platform such as Vogue confirms that the Spanish aperitif continues to captivate new generations worldwide—without losing its essence or tradition.
Seafood preserves, olives, and potato chips: quality since 1896
At Espinaler 1896, we carefully select premium seafood preserves and the finest ingredients for our Potato Chips and other aperitif products. We honor a way of doing things that began in a small tavern in Vilassar de Mar and today is present on tables around the world.
Our core values are:
• Respect for the original recipe
• Careful selection of ingredients and raw materials
• Commitment to quality
• Passion for vermouth and the aperitif ritual
Because the aperitif is not just a product—it is culture, connection, and tradition; it is the Espinaler Experience.
The Spanish aperitif, more alive than ever
Moments like the one shared by Rosalía remind us that the aperitif tradition is more alive than ever. It evolves, travels, and connects with new ways of enjoying life, yet keeps its roots intact. At Espinaler, we believe in the natural evolution of traditions: adapting without giving up authenticity.
The use of products such as Salsa Espinaler, stuffed olives, and premium seafood preserves shows that tradition can perfectly coexist with new generations seeking authentic experiences—moments that reconnect them with their roots and the joy of sharing quality time.
Thank you for being part of our story
130 years later, we continue to accompany the vermouth moment. Thank you to everyone who is part of this journey and helps keep the Spanish aperitif ritual alive on tables around the world.
