VIA Empresa interviews Miquel Tapias, fourth generation of the family, to review Espinaler’s history, evolution and future.
More than 130 years of history, five generations and the same way of understanding the aperitif. Under this premise, Espinaler shares the interview that VIA Empresa conducted with Miquel Tapias, in which he reviews the journey of a family business that has managed to grow while keeping its essence intact.
From its origins in 1896, when Espinaler opened its doors as a small tavern in Vilassar de Mar, to becoming a brand present in more than 30 countries, the company has built its history around values that remain fundamental: product quality, tradition, innovation and a passion for the world of aperitifs.
During the interview, Miquel Tapias shares Espinaler’s evolution throughout the different generations, the role of the family business in building the project and the main challenges currently facing the sector.
One of the highlights of the conversation is the ability to combine tradition and the future. Over more than a century, Espinaler has known how to adapt to market changes, expand its international presence and develop new proposals, without giving up the philosophy that has accompanied the brand since its beginnings: offering products of the highest quality and keeping the aperitif experience alive.
The interview also addresses key topics for the company’s future, such as innovation, internationalisation, sustainability and the importance of preserving the knowledge and values passed down from generation to generation.
For Espinaler, each stage of its history is part of the same journey: continuing to grow without losing the identity of a family business born by the sea, and which continues to work every day to bring the culture of the aperitif to new places.
You can read the full VIA Empresa interview here.
