Innovation, Sustainability and Design at the Point of Sale
At Espinaler, we continue to invest in initiatives that strengthen the brand experience at the point of sale. Beyond the product itself, the way it is presented plays a crucial role in connecting with consumers and conveying the essence of the aperitif culture that defines our brand.
With this vision in mind, we partnered with Klingele Embalajes Iberia to create a display solution that combines functionality, sustainability and design around one of Espinaler’s most iconic products: Espinaler Sauce.
A Project Designed for Today’s Retail Environment
The goal was to develop a practical and visually appealing solution capable of enhancing the product’s in-store presence while meeting the current needs of the retail sector.
The result is a self-assembling display stand made from 100% sustainable cardboard, designed to optimize assembly, logistics and storage.
This solution helps increase the visibility of Espinaler Sauce at the point of sale while maintaining a carefully crafted presentation that remains true to the brand’s identity.
Liderpack 2025 Award for Best Food Point-of-Sale Display
The collaboration between Espinaler and Klingele Embalajes Iberia has been recognized with the Liderpack 2025 Award – POPAI Spain Award for Best Food Point-of-Sale Display.
This award recognizes projects that stand out for their innovation, design and sustainability in retail environments, and encourages us to continue developing solutions that strengthen the brand experience and deepen our connection with consumers.
Innovating While Preserving Our Essence
Espinaler Sauce is an integral part of our history and one of the strongest symbols of our brand identity. Bringing that same universe to the point of sale was one of the project’s main objectives.
This recognition inspires us to continue developing initiatives that successfully combine tradition and innovation, while always remaining focused on quality, sustainability and the authentic spirit of the Mediterranean aperitif.
